A podcast of stories, strategies, and inspiration from personal brand entrepreneurs who are disrupting their industries and doing business their own way. If your branding feels blah and you’re sick of blending in, Square Peg Entrepreneur may be just what you need to finally celebrate your one-of-a-kind style and attitude.

I’m Nikki Takahashi, a brand designer and strategist who has helped over 300 entrepreneurs embrace and amplify what makes them unique. Since 2009, my agency Fetching Finn Inc. has been getting clients noticed in person, online, and in print by highlighting their magnetic and unforgettable qualities.

With a gentle nudge of permission from me and my guests, I’m confident you’ll be eager to put your unexpressed self aside and finally show the world what makes you – and doing business with you – completely different.

Get ready to feel incredibly confident and excited about “brand you”.


Double down on your difference with Stephanie Zhong

Episode 007 Stephanie Zhong is a brand strategist, story coach and inclusion advocate who helps difference making entrepreneurs define their unique brand stories and signature ideas to attract dream clients and grow their impact with ease and joy. She’s the creator of Own Your Message, a program

Being Messy and Successy with Tessa Hull

Episode 006 Tessa Hull is a Certified Jack Canfield Success Principles Trainer and partnerships strategist working with online business owners to develop partnerships and connections that get more eyes on their business and more money in their pocket. She has been a part of the strategy

Create a mindset that you love with Claudine Chicheportiche

Episode 005 Claudine Chicheportiche is an industry thought leader and disruptor in high performance mindset and emotional intelligence. She coaches mindset, performance, and fulfillment to leaders in government, to entrepreneurs, and to elite athletes at National, World, and Olympic level. Claudine guides leaders and athletes who strive

It helps to be crazy with Maureen Towns

Episode 004 "You don't have to be crazy to support families with mental health and addictions, but it helps." Maureen Towns is the founder and owner of Maureen Towns Consulting, a company designed to help families struggling to care for their loved ones with mental health and

Obsessive Joy Disorder with Leona deVinne

Episode 003 Leona deVinne has OJD: Obsessive Joy Disorder. She's a serial entrepreneur obsessed with helping people find more joy in their life, in leadership, and in business. After receiving life-altering medical news, Leona discovered an opportunity and personal mission by summoning joy in unexpected places.

Befriend your fears with Dijana Llugolli

Episode 002 Dijana Llugolli is an international success and business coach who teaches female entrepreneurs how to rapidly launch and scale their online businesses through aligned and inspired action. Drawing from her studies in business and nearly two decades of experience as a serial entrepreneur, she

Coming out in business with Queer Guide Hannah Strenger

Episode 001 Hannah Strenger is a Queer Guide who helps LGBTQ+ entrepreneurs come out in their businesses and own their voice. She is passionate about empowering queer folx so that they can grow their business, increase their impact, and live their life without hiding. When she’s

Nikki Takahashi - Square Peg Entrepreneur Podcast

Welcome to Square Peg Entrepreneur

Square Peg Entrepreneurs, unite! If your personal brand has been feeling a little "beige" and you're ready to show up 100% as YOU - quirks, weirdness, and all that is freakishly bold - this podcast is for you. Nikki will be showcasing courageous entrepreneurs who